It seems that in todays demand-driven, consumer-informed market, one word seems to embody a strategy that can pay off big for coffee shops, cafes, and even wholesale roasters—Mass-customization. This word, the arch nemisis of standardization, is basically synonymous with words like unique and creative and can fall into line with catch phrases like “the road [...]
Entries from October 2005
Niche Marketing
October 17th, 2005 · 5 Comments · Start a Coffee Shop
Tags: barista·cafes·catch_phrases·coffee·coffee_shops·espresso
From a Customer’s Point of View
October 13th, 2005 · No Comments · Retail Coffee Industry, Start a Coffee Shop, Tips
I am not a coffee house owner. I have never been a barista. Blindfolded, I probably couldn’t even tell you the difference between a dark roast and a light roast. I’m just learning about aroma, acidity, body, flavor and aftertaste. I am however, a self described coffee house fanatic. I even have a website and [...]
Tags: barista·coffee·coffee_house·espresso