There is a natural tendency for new coffee business owners to try and attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy - theoretically as representing quality in the minds of the average consumer. [...]
Entries from February 2006
Whose brand is it, anyway?
February 19th, 2006 · No Comments · Start a Coffee Shop, Tips
Treating the Symptom will not Cure the Disease
February 18th, 2006 · No Comments · Tips
In a recent online discussion, a coffee shop owner requested help from the online coffee population at-large to help with what he believed to be a problem with the advertising methods used by their business, mainly radio advertisements, for an established coffee retailer in the south.