coffee business strategies

There is a natural tendency for new coffee business owners to try and attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy - theoretically as representing quality in the minds of the average consumer. […]

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In a recent online discussion, a coffee shop owner requested help from the online coffee population at-large to help with what he believed to be a problem with the advertising methods used by their business, mainly radio advertisements, for an established coffee retailer in the south.

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