coffee business strategies

andrew hetzel on better coffee, better business

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Entries from June 2006

Better to look good than to taste good?

June 23rd, 2006 · No Comments · Tips, Venting Steam

Latte art is all the rage; videos show master baristas adorning their cappuccinos with creative and sometimes whimsical designs in milk: flowers, holiday symbols and even a skull and crossbones; but, does this really help you sell more coffee? (note: latte is the direct translation of milk and should not be confused with the [...]

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Survival of the Fittest

June 19th, 2006 · No Comments · Tips, Venting Steam

I happened across an interesting blog article this morning entitled Dead Startup Walking, in which a well-intended author supports his local coffee shop, despite its substandard service and product offerings.
We all hate to see small businesses fail, but the harsh reality is that they have failed for a reason — assuming that failure [...]

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Nationally Renowned Coffee Consultant Coming to Ann Arbor for “Zingerman’s Espresso Boot Camp”

June 8th, 2006 · No Comments · Events

Coffee consultant Andrew Hetzel is coming to Ann Arbor August 18-19, 2006 for “Zingerman’s Espresso Boot Camp,” a series of intense espresso workshops designed to benefit retail coffee business proprietors.
Espresso Boot Camp Information

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Improving Restaurant Coffee

June 6th, 2006 · No Comments · Start a Coffee Shop, Tips

My June / July 2006 column for Hospitalty News features ideas to help restaurants serve better coffee.
Improving Restaurant Coffee
Read it and send me your comments!

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