coffee business strategies

Read my interview with Lisa Jennings of Nation’s Restaurant News on the state of America’s fast growing coffee chains and speculation on franchisor It’s a Grind’s chances of becoming #2 behind Starbucks.

Long Beach, Calif.- Marty Cox opened the first It’s a Grind coffeehouse here in 1995 with the goal of finding a new career after spending years as an office-supply sales representative. Now that his company is operating and franchising 87 It’s a Grind units - with plans to reach 135 by the year’s end - Cox has a much more ambitious goal for the Long Beach-based company: becoming the No. 2 coffeehouse player in the United States. Full Article