coffee business strategies

andrew hetzel on better coffee, better business

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Entries from December 2006

The Customer is Not Always Right

December 15th, 2006 · No Comments · Venting Steam

So, you think that I like to rant, eh? Wait until you get a load of this one:
Two Phrases That Destroyed American Culture colorfully explores the impact of “The Customer is Always Right.” You know I like it.

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Using a Barista as your Trainer

December 6th, 2006 · No Comments · Start a Coffee Shop, Tips

I applaud the management of Amici Espresso for their recent action of (and subsequent publicity from) hiring a barista from Italy to perform employee training in Des Moines, IA, as mentioned in this article in a local newspaper. Many points for style.

However, we suggest that any business owner carefully consider their actions when hiring [...]

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Starbucks put me out of business (and other scapegoats)

December 5th, 2006 · No Comments · Retail Coffee Industry, Venting Steam, starbucks

Something about this article really set me off:
Coffee shop closes

Perhaps it was the line:
“We shut it down. We’re a family of five. We don’t have any partners or investors. It’s just us. We cannot afford to pour money into this location,” followed by “The Robertses said they couldn’t compete against an international giant.”
“Starbucks put me [...]

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