coffee business strategies

I’m pleased and honored to have been picked up by my long-time friend’s insanely popular blog Blue Sky on Mars regarding my recent action against the “astroturfing” instigated by toothpaste brand “Aquafresh” on coffee discussion boards:

See the mention, here.

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A little more than a year has passed since The Slate ran its popular online article Bitter Brew – I opened a charming neighborhood coffee shop. Then it destroyed my life by Michael Idov. I read the article again just recently and found that its lessons remain as true today as in 2005. [...]

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Alex Fisenko, known in the coffee industry as the “godfather of espresso,” and founder of his popular Espresso Business Success Program passed away on January 21st, 2007. We remember Alex for his role as a pioneer in our industry, having inspired and assisted coffee shop entrepreneurs across the country for over 20 years. [...]

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