In my latest article, I discuss opportunities for tea companies within the specialty coffee industry. Read Explosion of Specialty Coffee Shops Creates New Marketing Opportunities for the Tea Industry
Excerpt:
As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors. More…
