Read Andrew Hetzel’s article in the August, 2007 Tea & Coffee Trade Journal titled “Quality, Freshness and Service Continue to Boost Coffee Sales of Independents and Chains.” In the article, Andrew discusses trends and techniques that both independent and chain retailers are using to improve coffee quality and sales.
Fine coffee is no longer the province of the Pacific Northwest, Alaska now has the greatest per-capita consumption of fine coffee and espresso is a popular menu item in Michigan and Nebraska. The advent of the Internet, cable television and increased travel by Americans has brought specialty coffee into the mainstream.
Read the full article in Tea & Coffee
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