coffee business strategies

Samantha Oller of CSP Magazine (Convenience Store Petroleum) writes an insightful article about Starbucks market presence and continued strategy for expansion in their September edition:
They say the allure of Starbucks’ coffee is so powerful that the sheer number of customers driving out of their way for a morning fix has increased the duration of the [...]

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Chain Leader continues to discuss ideas for transitioning button-pushing cashiers into the skilled baristas of tomorrow:
Andrew Hetzel, president of coffee consultancy Cafemakers, believes that restaurant chains can learn to create knowledgeable coffee servers by borrowing ideas from specialty coffee chains. “But never use another company’s coffee training curriculum verbatim,” he warns.
“One may chuckle at the [...]

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Chain Leader magazine features “Training Tips to Sell More Coffee,” including tips from Andrew Hetzel on how to implement an effective training program:
The equipment is better, the beans are better, the cups are better. You have successfully introduced a better brew, and your customers love it. Now customers expect that same quality cup of coffee [...]

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Dunkin’ Donuts announces plans to open 75 stores around the San Antonio area in the next few years. San Antonio Express writer Melissa Monroe asks Andrew Hetzel to speculate why now is a good time for the chain to expand in the Southwest.
Spoiler alert: it’s all about coffee.
There’s been a substantial change in the [...]

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