coffee business strategies

Chain Leader continues to discuss ideas for transitioning button-pushing cashiers into the skilled baristas of tomorrow:

Andrew Hetzel, president of coffee consultancy Cafemakers, believes that restaurant chains can learn to create knowledgeable coffee servers by borrowing ideas from specialty coffee chains. “But never use another company’s coffee training curriculum verbatim,” he warns.

“One may chuckle at the thought of Ruth’s Chris Steak House adopting Taco Bell’s food preparation training manual for its own use,” Hetzel says. “However, that’s the scale of error that we see with disturbing regularity in major operators’ coffee training programs.”

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