coffee business strategies

What does McDonald’s entrance into the specialty coffee market mean for Starbucks and the rest of the café concepts? By Jamie Hartford

Two weeks ago, news broke that McDonald’s Corp. will add specialty coffee and other premium beverages to the menus at its more than 14,000 U.S. locations in 2008. Crain’s Chicago Business reported that the addition of lattes, cappuccinos, and other specialty drinks is expected to bring the chain more than $1 billion a year in sales, but the question is what will it take away from Starbucks and other coffee retailers?

Read the full article in QSR Magazine