coffee business strategies

Alisa Morkides, writer and owner of Philadelphia and Delaware coffee landmark institution Brew-Haha! writes a nice article about our maturing specialty coffee market and even throws in a quote from yours truly.

Most consumers are unaware that levels of coffee quality and flavor exist beyond their wildest dreams, and well beyond those offered by the typical specialty coffee retailer.

“Coffee is the new wine,” says Andrew Hetzel, president and founder of Cafemakers, a specialty coffee consultancy based in Hawaii.

Check it out, here.