coffee business strategies

Julie Gomoll, founder of Austin’s forthcoming Coworking Cafe, accounts for a barista training session hosted by our friends at Cuvee Coffee in 3 day’s worth of blog entries with very good photographs. It’s an excellent overview of what any new cafe owner should expect from an initial training session. Don’t settle for less. Barista training [...]

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Reuters reports today that Gift cards are popular, but many go unused or so says a recent survey from the Consumer Reports National Research Center. More than half of those survey respondents said they had not used their card yet because they did not have time, while 35 percent said they could not find anything [...]

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Kamuela, HI (PRWEB) December 27, 2007 — Something new is brewing for the February 2008 Convenience Retailing Conference in San Antonio, Texas. For the first time in the event’s history, Andrew Hetzel of leading retail coffee consultancy Cafemakers will teach attendees the “ins and outs” of specialty coffee. “I’m delighted by the way that convenience [...]

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From Stuff.Co.NZ I’m not one for frivolous litigation, but I am immensely pleased to see some independent group recognize that the serving vessel affects the experience of drinking a beverage — specifically coffee. B Hay complained that a poster advertisement displayed a Burger King outlets and on company brochures was headed “Illy Premium Coffee”. Pictured [...]

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Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion. I particularly like the technical name for this type of campaign: viral marketing. Apparently, it’s something that the company has been experimenting with for a while, as shown in this 2006 AdRants article. Here’s how viral marketing works: you plant [...]

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