coffee business strategies

You may have read my previous article regarding Starbucks Chain of Fools, the alleged outpouring of goodwill that is occurring at (only at) Starbucks drive through locations around the country.
We received a comment this morning from an anonymous supporter of Starbucks named “WhyTheHate” on this topic, as shown below:
I know it’s fun to be cynical [...]

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Brooke Bateman of Mountain Thunder farms poses with Hawaii Lt. Governor Duke Ainoa and ‘08 Miss Kona Coffee Malia Pucong
Kealakekua, Hawaii - Third time is a charm for Barista and Coffee Roaster Brooke Bateman of Mountain Thunder as she steamed and her way to the top barely breaking a sweat with her Italian themed [...]

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What a touching holiday article: some random, unnamed man offers to buy coffee for the patron behind him at - where else - a Starbucks in South Florida.
MIAMI, FL (WIS) - For those of you who complain about never hearing any good news, take a look at this.
A random act of kindness at a Starbucks [...]

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Cheryl Ladd, star of 70’s television classic Charlie’s Angels and impressive list of other television shows and many movies that I have never seen wants to rep your specialty coffee company, or so it seems from this email message received by my office:
My name is Bob May and I represent Ms. Cheryl Ladd the actress. [...]

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We digress momentarily from the usual discussion of coffee and business to the lurid business of tea. What I found so entertaining about this particular news story from Clarksville, TN was not that the

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