coffee business strategies

…and how appropriate, considering the volume of espresso that I had this morning!

In what I can honestly say is the single most impressive piece of writing and editing of a news story involving me, Erika Engle of the Honolulu Star Bulletin masterfully extracts the essence of a very complicated and obscure subject (coffee tasting and […]

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An open letter to Howard Schultz

Dear Mr. Schultz,

If you are reading this message (which I highly doubt — but we can pretend), please let me be the first to tell you thank you! Thank you, thank you, thank you, thank you.

Sincerely,

Andrew Hetzel

In the company’s best business move in years, Starbucks has nixed their breakfast […]

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Kamuela, HI (MARKETWIRE) January 28, 2007 – Andrew Hetzel of coffee consultancy Cafemakers has become the first Hawaii resident to be certified as a coffee Cupping Judge by the Specialty Coffee Association of America.

In a 5-day series of exams held this January in Waterbury, Vermont, Mr. Hetzel successfully completed 21 sensory skill and coffee knowledge […]

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Article in the Detroit Free Press about Tiger baseball player Brandon Inge makes mention of our friends at Bearclaw Coffee Company in Dexter, Michigan:

Inge patronized businesses in Dexter’s postcard-perfect downtown. He stopped at Bearclaw Coffee Co. two or three times each week when the Tigers were home, former store owner Amy Page said.

He’s probably […]

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Here’s a nice one from the Honolulu Advertiser to kick off the new year:

Coffee growers from the Ka’u district on the Big Island of Hawai’i have sent 375 pounds of their acclaimed coffee to the troops serving in Kuwait, Iraq and Afghanistan this holiday season.

The growers were assisted in their effort by officials including U.S. […]

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