coffee business strategies

That’s the number of publications that have picked up on our Coffee Klatch “free coffee for Starbucks training” promotion. I could not be more proud. Mike reports that local television news stations will cover the event live. Check out the coverage of Coffee Klatch on Google News.

[Read more →]

The juggernaut Coffee Klatch free coffee promotion continues to steamroll through the media, this time being picked up by mega-blog “The Consumerist.” A small coffee chain (2 stores) in California is offering free coffee during the much ballyhooed “Starbucks retraining event,” on Tuesday, February 26th from 5:30 PM until 8:30 PM PST. Read the full [...]

[Read more →]

SAN DIMAS, CA –(Marketwire – February 21, 2008) – Just two days after Coffee Klatch Roasting of Southern California announced that it would serve free coffee at its two coffee shops when all U.S. Starbucks stores close on February 26 for employee retraining, hundreds of independent coffee shops and small chain locations have followed suit [...]

[Read more →]

In today’s MediaPost Marketing Daily MARKETING LOVES A VACUUM. IN the wake of Starbucks’ announcement that it will close all of its 7,100 company-owned stores on Tuesday from 5:30 to 8:30 p.m. in order to refocus more than 135,000 employees on its espresso standards, other coffee vendors are leaping to the fore. Stew Leonard’s, which [...]

[Read more →]

SINGAPORE February 19, 2008 – Most of Asia’s best baristas will be arriving in the Merlion City on the 21st of April for their preparation to compete for the 1st Asia Barista Champion title. Besides winning the title, the 1st Asia Barista Champion will also get for him/herself a grand trophy, SGD 3000.00 and also [...]

[Read more →]