A company sharing its name with the Crimson Cup fungus has developed the “World’s Best Coffee” and an entertainingly bad promotion in the following press release:
Columbus, OH (PRWEB) February 8, 2008 — In response to Gourmet Coffee Month, CrimsonCup Coffee & Tea, home of The World’s Best Coffee, is offering local Columbus coffee lovers the chance to be a Barista for a Day with Armando Escobar, CrimsonCup’s CEO (Chief Espresso Officer).
"A barista is a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, espresso, roast degree and espresso equipment,” Armando explained. “Now one central Ohio coffee lover can enjoy being Barista for a Day.”
Coffee lovers may enter the contest by visiting CrimsonCup coffee shop located in Clintonville, Ohio and will learn how to create the magic of a well-trained barista.
Armando is a renowned barista with over 28 years of experience training independent coffee shop owners how to prepare the world’s best coffee drinks. Greg Ubert, founder and president of CrimsonCup, witnessed Armando’s speed, accuracy, and efficiency when making coffee drinks at The Ohio State University in 1992. Shortly after, Greg hired Armando because he knew that he needed Armando’s talents to make The World’s Best Coffee a reality for CrimsonCup. Armando’s knowledge and palate led to the creation of CrimsonCup’s most sought after coffee, Armando’sTM Blend.
CrimsonCup Coffee & Tea is locally owned, with coffees roasted and packaged in Columbus, Ohio. Ubert started the company in 1991 and provides The World’s Best Coffee to over 300 coffee shop owners across the country,
Fresh roasted CrimsonCup coffee is available in grocery stores, such as Hill’s Market in Worthington and Touch of Earth in the North Market, for you to brew at home or order online at www.crimsoncup.com.
Coffee lovers can enter the “Barista for a Day” contest at Barista4aDay.com. Registration for the contest closes February 29, 2008.
I am in awe of this promotional masterpiece and hope to be the lucky winner so that I too can slave behind a coffee machine for a day somewhere in Central Ohio — for FREE! Now if you will excuse me, Gourmet Coffee Month is upon us, so I must prepare my response.
P.S. - Did I mention that they have the World’s Best Coffee?
2 responses so far ↓
1 reality check // Apr 1, 2008 at 4:06 pm
Let’s set the record straight. I am as framiliar with CC and their processes as even the Great Armando and I can say that CC is not interested in independent coffee houses but in making their coffee house customer dependent on Crimson Cup. CC does not have the best cup of coffee. They once had a good cup but then went to a mega roasting machine (1/2 ton /hr that’s gourmet quality) that they can’t control but Oh well we still have Armando. They private label everything from cheap inferior flavor syrups, which they charge way to much for, and are limited in the flavors you can serve. Oh by the way if serve something that they don’t sell you, you are no longer in the CC graces ie. off the good customer list. That means that they will look down their noses at you if you really do become an independent coffee house. Shouldn’t we all look and feel like Starbucks. Chose CC’s “coffee cafe in a box” and become a generic corporate coffee house just like the big green machine. If you do it right then Greg Ubert, with his HarvARD degree, will offer to buy out for pennies on the dollars you paid to live your dream. Greg’s banking on it.
2 Andrew Hetzel // Apr 1, 2008 at 4:31 pm
Huh. Sounds like someone has a real bean to pick with them… I just goofed on the silly press release.
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