coffee business strategies

andrew hetzel on better coffee, better business

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Entries from April 2008

Coffee Counter-Culture

April 30th, 2008 · No Comments · Events, Retail Coffee Industry

Neat article on MSN (in their City Guides section) looks at Seattle’s coffee culture and discusses barista competitions. Thanks to Starbucks, coffee is big business in America, where specialty espresso drinks—lattes, cappuccinos, macchiatos—have replaced the diner “cup of joe.” But long before Starbucks was a household name, the coffee revolution was underway in mid-1970s Seattle, [...]

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Market Spotlight: Lighter roasts enticing coffee lovers

April 29th, 2008 · 1 Comment · Coffee Shop News, Retail Coffee Industry

Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee: NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups. Coffee industry watchers say as [...]

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Hotels adjust to consumer demand for better coffee

April 27th, 2008 · No Comments · Retail Coffee Industry

I was surprised when a client mentioned to me last week that she had recently seen an article that quoted me in a hospitality and lodging magazine; assumed that it must have been one from last year. Nope — it’s a new one. I had almost forgotten about this interview for Lodging Magazine that we [...]

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Coffee is art, a performance

April 25th, 2008 · No Comments · Events, Retail Coffee Industry

I had a good interview with the New Paper from Singapore earlier this week, which resulted in the following article surrounding the Asia Barista Championship. Although missing the technical points of our discussion completely (sour coffee and chalky milk comments were blended), he does a nice job of capturing the spirit of competition. WE live [...]

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Frothing Picture

April 18th, 2008 · 2 Comments · Venting Steam, Weird but True

I noticed a strange article about a coffee drive-thru business in the Kitsap Sun (wherever that is), which told a harrowing tale of innocent female baristas being harassed by customers. Straightforward enough, until you learn that the business is called Espresso Gone Wild, a name fashioned after the popular Girls Gone Wild series of videos [...]

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