Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee:
NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups.
Coffee industry watchers say as coffee drinkers have matured, they are looking for more flavor and more originality _ a desire that has created new lighter-roasted options in the market.
“We’re beginning to see a more educated palette,” said Andrew Hetzel, a coffee taster and founder of consultant firm Cafemakers, adding that more coffee drinkers are saying “hey, coffee doesn’t need to taste like the inside of my barbeque.”
Read the full article: Market Spotlight: Lighter roasts enticing coffee lovers
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