coffee business strategies

There’s no denying that Billy Bob Thornton is one talented dude. He has a successful acting career, is an arguably passable musician, won an Oscar for writing the film Sling Blade in 1997 (in which he starred and also directed) and last, but not least, married and subsequently walked away from Angelina Jolie.

Go figure.

Billy Bob has a bold new venture that he’s promoting: coffee. As reported on Spinner.com, Billy Bob enjoys his coffee when he awakens at noon, and has partnered with online seller Coffee Fool to create a custom blend.

The brew, named the Boxmasters blend after his band is described as “reek[ing] dinner waffle with smokey undertones.”

Ok, so maybe this won’t be one of his greatest achievements.