coffee business strategies

Hot off of the presses!
PT’s Coffee Roasting Co. Named “Roaster of the Year” by Roast Magazine
Topeka, KS (October 22, 2008) – PT’s Coffee Roasting Co. has been named Roast magazine’s “Roaster of the Year” for 2009 in the publication’s November / December 2008 issue released today.
The annual “Roaster of the Year” title is awarded to [...]

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Phil Lempert, a.k.a. The Supermarket Guru, weighs in on the current state of the out-of-home coffee marketing in the article “FACTORING COFFEE IN TODAY’S BUDGET: MORE TAKE-HOME BEAN SALES YET NO TOTAL ABANDONMENT OF THE COFFEE SHOP”
Be sure to look for a couple of quotes in the article from me too:
The Small Business Association [...]

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This Associated Press article, redistributed in papers like the Sun Times, describes the psychology behind the “lipstick factor,” or how affordable luxuries (like coffee) can be largely immune to wide scale economic downturn.
CHICAGO (AP) _ Since Marty O’Rourke lost his job making furniture late last year, the 39-year-old gave up driving to save [...]

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Bearclaw Coffee scores again with their latest successful public relations stunt. Note that public relations stunts are positive things, when orchestrated correctly. This week, the company dispatched one of its mobile coffee vans to the site of their recently announced new location in downtown Detroit and served $.05 cups of coffee to hordes of [...]

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A short but sweet article from the London Evening Standard succinctly hits the key factors behind the ongoing success of coffee retailers despite the economic downturn. There’s no hard data in the story, but after all, the subject matter expert interviewed is selling a report with their company findings.
Jonathan Prynn, Consumer Affairs Editor
17.10.08
CHAIN coffee shops [...]

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