coffee business strategies

On Friday afternoon, I had the opportunity to give a short presentation to a small group of farmers at the annual Kona Coffee Farmers Association expo. I used the short speaking time (30 minutes) to make an appeal for something badly needed in Kona, a method of objectively grading the quality of coffee in our [...]

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Smokin’ hot off of the presses… actually, it’s not even off of the presses yet. Kamuela, Hawaii (January 30, 2009) – Kaapi Royale Coffee of Karnataka, India has contracted coffee industry consulting firm Cafemakers, LLC to provide global business-to-business marketing and public relations services in 2009. Kaapi Royale is a leading exporter of small specialty [...]

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I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the notion that blogging helps to develop deeper customer relationships, thus building a stronger emotional commitment [...]

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In a move that is sure to make over-stressed coffee drinkers on doctor’s orders to avoid caffeine pop an artery, Starbucks announced today that they will no longer have a fresh brewed pot of decaf waiting for customers after noon. You’ll have to get in line and wait 4 minutes for a new batch, by [...]

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Question: I hear all positive comments and few complaints from customers about my coffee, how do I know when something is wrong? Consumers will not complain or offer constructive advice because they are not confident in their ability to taste and evaluate coffee, and certainly cannot articulate or communicate the experience to others. They will [...]

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