coffee business strategies

Atlanta, GA (March 31, 2009) – Results of the 2009 Kaapi Royale Challenge will be announced on Saturday, April 18th at 5:00 PM in the Nuova Simonelli booth #233 at the Specialty Coffee Association of America exposition in Atlanta, GA. All are invited to taste the same coffees used in the Challenge as espresso on [...]

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I was asked to comment for an upcoming article on the topic of how (and why) coffee shop furniture and decor items can be used as retail branding elements, but may have gone a little overboard with my reply. The topic of branding, after all, is a fairly complex one and ties into a number [...]

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Remember the good ol’ days of early February when Starbucks was under fire for its plans to introduce value meals? We were all so innocent back then… nothing like the turbulent times since mid-February, when the attention instantly shifted to plans for instant coffee. It was back in those heady pre-VIA days of skittles and [...]

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The Hawaii coffee growing district of Ka’u is making an effort to be recognized as a distinct and separate origin from Kona with the announcement of the Ka’u Coffee Festival, this April 24-26 in Pahala on the Big Island of Hawaii. Sadly, despite living only a couple of hours (drive, not fly) away, I will [...]

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I was calmly going about my business yesterday morning, responding to email messages and preparing for a conference call, when I noticed a Twitter “tweet” at the bottom of my computer screen that seemed a little unusual. As a vocal member of the coffee industry who is always interested in the latest trends, I follow [...]

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