coffee business strategies

Branding for B2B Coffee
View more presentations from Andrew Hetzel.

I’ve uploaded my coffee branding presentation (above) from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of [...]

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Embedded video from CNN Video
The great video piece above aired on CNN en Español and CNN International in the past few days. The audio is in English. Little different perspective than the CNN.com piece shown before, but very well done.

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See a summary of this week’s action and finale from the World Barista Championship at CNN.com. Be sure to look for WBC personalities like Scott Conary and someone else that you might recognize.
Embedded video from CNN Video

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ATLANTA (April 20, 2009) – Gwilym Davies of the United Kingdom has won the 2009 World Barista Championship in Atlanta, Georgia, U.S.A.
National barista champions from 51 countries converged in Atlanta to compete for the ranking of world’s top coffee maker in front of a live and online audience of thousands of viewers from around the [...]

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The 2009 World Barista Championship Finalists were named in a ceremony yesterday afternoon at Atlanta’s Georgia World Congress Center (in random order):
Canada – Sammy Piccolo
Hungary – Attila Molnar
Ireland – Colin Harmon
United Kingdom – Gwilym Davies
Republic of Korea – Lee Jong Hoon
United States of America – Michael Phillips
All six will compete in today’s finals round, beginning [...]

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