False alarm! Despite arriving in my inbox today tagged as happening in the United Kingdom, this article was actually from April 13, 2009 in Birmingham, Alabama U.S.A. (the US280 reference should have been a tipoff). Nevertheless, it’s clear that the marketing campaigns continue and my comments following the article are still valid… Just when you [...]
Entries from July 2009
Starbucks pay-it-forward scheme resurfaces
July 31st, 2009 · 2 Comments · Coffee Shop News, Retail Coffee Industry, Venting Steam, starbucks
Tags: pay_it_forward·starbucks·uk·united kingdom·viral_marketing
Certified coffee program comparison matrix released
July 30th, 2009 · No Comments · Start a Coffee Shop
The SCAA sustainability committee today released (though dated 4/14/09) a comparison matrix of major coffee certification programs: Organic, Fair Trade Certified, Rainforest Alliance, Smithsonian Bird Friendly, Utz Certified and 4C Common Code. Although making no value judgements or analysis of the ultimate effectiveness of these programs, the matrix does objectively evaluate the structure, history and [...]
Tags: 4c common code·certified·coffee certification·fair trade·organic·rainforest alliance·scaa·smithsonian bird friendly·sustainability·utz
Andrew Hetzel featured in James Beard Foundation newsletter
July 28th, 2009 · No Comments · Retail Coffee Industry, Tips
Hooray! The August / September James Beard Foundation member newsletter is here! That’s right, the current JBF Notes includes my profile, quotes and a picture in the article titled “Will Work for Food,” which is at this very moment on its way to the mailboxes of the world’s culinary elite. Even for someone who is [...]
Tags: Andrew Hetzel·coffee·food·james beard foundation·jbf notes
Coffee trend scores 11 on scale of 1 to 10
July 27th, 2009 · No Comments · Start a Coffee Shop
In Specialty Coffee Retailer Magazine’s Ten Trends for 2010 this August, my comments on overseas expansion of the specialty coffee industry have ranked an impressive E-L-E-V-E-N. Rock on! “The majority of our company’s work has come from Asia, the Middle East and Eastern Europe in the past 2 years,” says coffee industry consultant Andrew Hetzel [...]
Tags: Asia·China·coffee industry·consultant·dubai·Eastern Europe·illycaffe·Kraft·Middle East·Nestle·Russia·specialty coffee·specialty coffee retailer
Interview on showeradio 740 KTRH
July 27th, 2009 · 1 Comment · Start a Coffee Shop
Last week amidst Starbucks’ Q3 earnings call and the unveiling of its semi-marked 15th Avenue Coffee shop concept, my phones were ringing off of their proverbial hooks with clients, institutional investors and reporters all trying to get some insight into what was happening with the business and its position relative to the specialty coffee industry. [...]
Tags: 15th Avenue Coffee·houston·newsradio 740·shower·starbucks


























