Archive | September, 2009

SCAE Seeks sponsors for 2009 Hawaii origin tour

We are pleased to announce that the Speciality Coffee Association of Europe’s annual origin tour is coming to the Island of Hawaii for the first time ever this October 26-31st, organized and led by Andrew Hetzel of Cafemakers (Kamuela) and author of The Hawaii Coffee Book, Dr. Shawn Steiman of Coffea Consulting (Honolulu). Approximately 20 […]

Your Board Room: A clear menu helps decisions get made

The September Fresh Cup Magazine includes a comprehensive feature article titled Your Board Room that discusses simple strategies and tactics for successful menu positioning in retail coffee shops. “A good menu design educates your customers about your products and creates some expectation about the experience they will have,” says Andrew Hetzel, managing director of Cafemakers, […]

Coffee fix: operators looking to reinvigorate brand loyalty

A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market. I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost […]