coffee business strategies

Bearclaw Coffee scores again with their latest successful public relations stunt. Note that public relations stunts are positive things, when orchestrated correctly. This week, the company dispatched one of its mobile coffee vans to the site of their recently announced new location in downtown Detroit and served $.05 cups of coffee to hordes of [...]

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KAILUA KONA, HI–(Marketwire - October 02, 2008) - Espresso training, coffee roaster training, a farm tour and a new professional coffee tasting class will be held ahead of this year’s Kona Coffee Cultural Festival on the Big Island.
The Hawaii Coffee Training Workshop series sponsored by the Kona Pacific Farmers Cooperative includes two new programs for [...]

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2008 World Barista Championship runner-up and reigning Australian Barista Champion David Makin is featured in this article about the barista profession and competitions:
TO many people, a cup of coffee is just a cup of coffee. To a few, it can be a work of art, if a very transitory one.
“It’s a matter of perfecting all [...]

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Our friends at PT’s Coffee in Topeka, KS will be holding their annual Fall Barista Jam on October 4th. I’ve been to two past jams at PT’s and enjoyed both thoroughly.
We’ve just confirmed it: Saturday, Oct. 4th, Rachel Peterson, from the famed Hacienda La Esmeralda coffee farm in Panama, will be visiting PT’s Coffee [...]

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LONDON (August 29, 2008) – The world’s top baristas will test their coffee making skills in competition using the Nuova Simonelli Aurelia espresso machine and MAHLKÖNIG K30 espresso grinders at World Barista Championship events in 2009 – 2011.
Once every 3 years, leading manufacturers of commercial coffee machines vie for the prestigious opportunity to have their [...]

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