coffee business strategies

Kailua-Kona Hawaii (March 3, 2010) – In two coffee industry firsts this past weekend in Los Angeles, Pete Licata of Honolulu became the first representative from Hawaii to win the Western Regional Barista Competition and also the first-ever to prevail at any barista competition using 100% Hawaiian coffee.
Mr. Licata’s espresso blend of three coffees included [...]

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The 2009 retrospective continues…
May 2009 – Jamaica
Just recently back from Bucharest, it was time for a quick turnaround for the Caribbean… and specifically, Jamaica.
The Jamaican Tourism Board slogan suggests, “once you go, you’ll know.” Oh, how I know! …and will never forget, so hard as I may try.
I have been to the Caribbean [...]

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A new study commissioned by the Kona Coffee Farmers Association touts the benefits of legislating that all products sold with the label Kona Coffee within the State of Hawaii should consist of 100% coffee grown in Kona. While I am in agreement with the concept of truth in labeling and believe that the origin [...]

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A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund?
This is my second annual year in review, started in 2008 and inspired [...]

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The Specialty Coffee Association of Europe released their full account of the group origin trip to Hawaii Island earlier this year. You can read it on the SCAE website.
…and just in case you missed it, be sure to read my own account of the trip from November.

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