coffee business strategies

(alternative title: Belated Blog from Brazil) Google sends me news updates on search keywords that are of interest to me, things like “coffee,” “espresso,” my name, my company and sales at my favorite stores. As news items are generally added very quickly, I was surprised to see this article from Exame, Brazil’s largest business magazine [...]

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In a story printed in today’s Pacific Business News, LION Coffee of Hawaii announced that it will launch an antioxidant-spiked coffee line on August 1st. Lion Coffee is introducing a new line of antioxidant-rich coffee called Pure Choices. The new line will use all-natural KonaRed Coffee Fruit in four flavors: original, French roast, coconut and [...]

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The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym’s disloyalty card as a brand statement. Unfortunately, my more substantial comments on branding were not included in the article, so I have included a transcript [...]

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It’s a quiet and rainy Easter Sunday afternoon in Waimea, so I’m a little fidgety and decided to look up a few things online for one of my work projects. Nothing too taxing or requiring a great deal of concentration, but the sort of lazy and easily distracted online reading that is best done on [...]

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From the SCAA this morning: In a move to increase the availability of education and professional development programs, the Specialty Coffee Association of America (SCAA) announced today that Ellie Hudson-Matuszak has been hired in a new position as Director of Professional Development. The selection was made after an extensive search and Ms. Matuszak will begin [...]

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