(alternative title: Belated Blog from Brazil) Google sends me news updates on search keywords that are of interest to me, things like “coffee,” “espresso,” my name, my company and sales at my favorite stores. As news items are generally added very quickly, I was surprised to see this article from Exame, Brazil’s largest business magazine [...]
Entries Tagged as 'starbucks'
Publicity from the Past in Portuguese
August 1st, 2010 · No Comments · Retail Coffee Industry, press, starbucks
Tags: brazil·coffee market·colombian coffee·consultoria·juan valdez coffee·starbucks
Starbucks back to old guerilla marketing tricks
June 17th, 2010 · 1 Comment · Venting Steam, Weird but True, starbucks
I receive a lot of comments here at my CoffeeStrategies blog… most genuine (not counting the automated spam) and the occasional employment request or other solicitation. No, I am not hiring you or buying your product. Every once in a while, however, I receive something that just sits out-of-place and requires further examination. Such a [...]
Tags: 15th Avenue Coffee·clover·coffee and tea·corporate giant·google·guerilla marketing·jeremiah moore·loretta donnelly·publicity stunt·starbucks·stephen colbert
Origin trip inspired by Starbucks
April 6th, 2010 · No Comments · Retail Coffee Industry, starbucks
Hello hipster surfers of the interwebs, ergo, the world wide net! Your dedicated Barista Luke from Starbuck’s 15th Avenue Coffee & Tea is here to tell you in his own simple and unscripted words about his origin trip to Nicaragua. And golly, can I tell you that this is exactly the sort of thing that [...]
Tags: 15th Avenue Coffee·barista luke·blog·nicaragua·origin trip·starbucks
Coffee fix: operators looking to reinvigorate brand loyalty
September 1st, 2009 · 1 Comment · Retail Coffee Industry, economy, starbucks
A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market. I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost [...]
Tags: Andrew Hetzel·cafemakers·caribou coffee·coffee·corner bakery cafe·dunkin donuts·mccafe·mcdonalds·restaurants institutions·starbucks
Starbucks experiments with Lean
August 5th, 2009 · 2 Comments · Coffee Shop News, Retail Coffee Industry, starbucks
An article in yesterday’s Wall Street Journal looks at Starbucks new experimentation with Lean manufacturing principles, which just so happens to be the area of expertise of an old friend of mine. Under a new initiative being put into practice at its more than 11,000 U.S. stores, there will be no more bending over to [...]
Tags: lean·mark graban·starbucks


























