coffee business strategies

andrew hetzel on better coffee, better business

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Entries Tagged as 'Start a Coffee Shop'

Kaapi Royale Coffee Dominates October 2009 Coffee Review

October 5th, 2009 · 1 Comment · Start a Coffee Shop

Bangalore (October 6, 2009) – Coffees from Kaapi Royale Coffee of Magundi, India received three of the four highest cupping scores awarded in the October 2009 edition of Coffee Review.
“India provides some of the world’s most valuable coffee types for espresso blends, yet these same exotic coffee types are seldom offered as single origins,” wrote [...]

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Your Board Room: A clear menu helps decisions get made

September 1st, 2009 · No Comments · Start a Coffee Shop, Tips

The September Fresh Cup Magazine includes a comprehensive feature article titled Your Board Room that discusses simple strategies and tactics for successful menu positioning in retail coffee shops.
“A good menu design educates your customers about your products and creates some expectation about the experience they will have,” says Andrew Hetzel, managing director of [...]

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Certified coffee program comparison matrix released

July 30th, 2009 · No Comments · Start a Coffee Shop

The SCAA sustainability committee today released (though dated 4/14/09) a comparison matrix of major coffee certification programs: Organic, Fair Trade Certified, Rainforest Alliance, Smithsonian Bird Friendly, Utz Certified and 4C Common Code.
Although making no value judgements or analysis of the ultimate effectiveness of these programs, the matrix does objectively evaluate the structure, history [...]

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Coffee trend scores 11 on scale of 1 to 10

July 27th, 2009 · No Comments · Start a Coffee Shop

In Specialty Coffee Retailer Magazine’s Ten Trends for 2010 this August, my comments on overseas expansion of the specialty coffee industry have ranked an impressive E-L-E-V-E-N. Rock on!
“The majority of our company’s work has come from Asia, the Middle East and Eastern Europe in the past 2 years,” says coffee industry consultant Andrew Hetzel [...]

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Interview on showeradio 740 KTRH

July 27th, 2009 · 1 Comment · Start a Coffee Shop

Last week amidst Starbucks’ Q3 earnings call and the unveiling of its semi-marked 15th Avenue Coffee shop concept, my phones were ringing off of their proverbial hooks with clients, institutional investors and reporters all trying to get some insight into what was happening with the business and its position relative to the specialty coffee industry.
Hawaii [...]

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