coffee business strategies

It’s been over 5 years since I began jotting down my thoughts, tips, press releases and frustrations with the coffee industry to this blog and I have always wondered “who is reading this stuff?” So, I thought, why not ask: who are you? In two sentences, post a reply below to describe your business, what [...]

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The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym’s disloyalty card as a brand statement. Unfortunately, my more substantial comments on branding were not included in the article, so I have included a transcript [...]

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It’s been 6 months or so since issuing my last company newsletter, so it has come time to admit that such a method of communication is no longer practical for my small business and discontinue the practice. What with all of my updates here on my blog, to Twitter and more frequently Facebook, there is [...]

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It was interesting to read the the latest post from industry blog Coffee Hero, “Espresso Vivace Now Without Robusta,” for two reasons: 1) as a fan of Espresso Vivace, I have enjoyed the Dolce blend in the past (though, admittedly it has been a few years) and 2) because the article also sets a few [...]

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The September Fresh Cup Magazine includes a comprehensive feature article titled Your Board Room that discusses simple strategies and tactics for successful menu positioning in retail coffee shops. “A good menu design educates your customers about your products and creates some expectation about the experience they will have,” says Andrew Hetzel, managing director of Cafemakers, [...]

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