coffee business strategies

andrew hetzel on better coffee, better business

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Entries Tagged as 'Tips'

New Dolce fails to impress

October 1st, 2009 · 3 Comments · Coffee Roasting, Coffee Shop News, Tips, Venting Steam

It was interesting to read the the latest post from industry blog Coffee Hero, “Espresso Vivace Now Without Robusta,” for two reasons: 1) as a fan of Espresso Vivace, I have enjoyed the Dolce blend in the past (though, admittedly it has been a few years) and 2) because the article also sets a few [...]

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Your Board Room: A clear menu helps decisions get made

September 1st, 2009 · No Comments · Start a Coffee Shop, Tips

The September Fresh Cup Magazine includes a comprehensive feature article titled Your Board Room that discusses simple strategies and tactics for successful menu positioning in retail coffee shops.
“A good menu design educates your customers about your products and creates some expectation about the experience they will have,” says Andrew Hetzel, managing director of [...]

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Andrew Hetzel featured in James Beard Foundation newsletter

July 28th, 2009 · No Comments · Retail Coffee Industry, Tips

Hooray! The August / September James Beard Foundation member newsletter is here!

That’s right, the current JBF Notes includes my profile, quotes and a picture in the article titled “Will Work for Food,” which is at this very moment on its way to the mailboxes of the world’s culinary elite. Even for someone who is [...]

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Hawaii’s Coffee Cornucopia

June 24th, 2009 · No Comments · Hawaii coffee, Tips

Friend and colleague Dr. Shawn Steiman, PhD serves up an insightful overview of Hawaii’s coffees and makes a few recipe suggestions for cooking with coffee in today’s Honolulu Star Bulletin newspaper.
From the Honolulu Star Bulletin:
Coffee has become big business in Hawaii. Eleven regions on five islands house some 830 farms statewide. This is great for [...]

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The last word on coffee shop furniture and decor

May 13th, 2009 · 1 Comment · Retail Coffee Industry, Start a Coffee Shop, Tips

I’m not an interior designer and have limited abilities with respect to to furnishings and color (I recently told my painter to “surprise me” when remodeling my house), so you can imagine my surprise to have been contacted back in March on the subject by Specialty Coffee Retailer magazine.
Not only was I quoted in the [...]

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