coffee business strategies

andrew hetzel on better coffee, better business

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Entries Tagged as 'Tips'

Intelligentsia Coffee reduces cup size

July 9th, 2008 · No Comments · Coffee Shop News, Retail Coffee Industry, Tips

In a move that I applaud both for the action and for the press received, Intelligentsia Coffee announced today - with great fanfare - that they will be dropping the largest 20 oz drink size from their menu. Trust me, I’ve done the research, it’s better…
Small. Medium. Gone.; Intelligentsia Coffee will stop serving venti [...]

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CSP Magazine: More Than Beans

July 2nd, 2008 · No Comments · Events, Retail Coffee Industry, Tips

Article by Joe Bush explores findings from the first CSP Magazine Hot Beverage Symposium and summarizes the positions recommended by experts and taken by convenience store retailers to improve their coffee offerings.
More Than Beans: Coffee upgrades are the norm, but how much should retailers invest?
Removed from the era of “gas-station coffee,” the convenience channel [...]

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Crimson Cup: world’s Best Coffee, worst press release

February 8th, 2008 · 2 Comments · Coffee Shop News, Retail Coffee Industry, Tips, Weird but True

A company sharing its name with the Crimson Cup fungus has developed the “World’s Best Coffee” and an entertainingly bad promotion in the following press release:
Columbus, OH (PRWEB) February 8, 2008 — In response to Gourmet Coffee Month, CrimsonCup Coffee & Tea, home of The World’s Best Coffee, is offering local Columbus coffee [...]

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Why new restaurants fail

February 6th, 2008 · 1 Comment · Start a Coffee Shop, Tips

An article written for startup restauranteurs that I read this morning seems also very relevant to independent coffee shops:
Every year, in every country in the world, countless entrepreneurs open restaurants. It can be a family-run affair, a small group of friends, or a rugged individualist with a concept thought to be compelling to the dining [...]

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Starbucks breakfast sandwiches are toast

January 31st, 2008 · No Comments · Coffee Shop News, Retail Coffee Industry, Tips

An open letter to Howard Schultz
Dear Mr. Schultz,
If you are reading this message (which I highly doubt — but we can pretend), please let me be the first to tell you thank you! Thank you, thank you, thank you, thank you.
Sincerely,
Andrew Hetzel
In the company’s best business move in years, Starbucks has nixed their breakfast [...]

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