coffee business strategies

Reuters reports today that Gift cards are popular, but many go unused or so says a recent survey from the Consumer Reports National Research Center.

More than half of those survey respondents said they had not used their card yet because they did not have time, while 35 percent said they could not find anything they wanted. Almost one-third said they did not use their card because they forgot about it.

My question for the one-third that “forgot” their gift card: if you referenced the card in your survey response, how exactly is it forgotten? I’m puzzled by that statement.

Perhaps the survey reminded them about the gift card, which was until that time forgotten?