coffee business strategies

andrew hetzel on better coffee, better business

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Starbucks back to old guerilla marketing tricks

June 17th, 2010 · 1 Comment · Venting Steam, Weird but True, starbucks

I receive a lot of comments here at my CoffeeStrategies blog… most genuine (not counting the automated spam) and the occasional employment request or other solicitation. No, I am not hiring you or buying your product. Every once in a while, however, I receive something that just sits out-of-place and requires further examination. Such a [...]

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Origin trip inspired by Starbucks

April 6th, 2010 · No Comments · Retail Coffee Industry, starbucks

Hello hipster surfers of the interwebs, ergo, the world wide net! Your dedicated Barista Luke from Starbuck’s 15th Avenue Coffee & Tea is here to tell you in his own simple and unscripted words about his origin trip to Nicaragua. And golly, can I tell you that this is exactly the sort of thing that [...]

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Interview on showeradio 740 KTRH

July 27th, 2009 · 1 Comment · Start a Coffee Shop

Last week amidst Starbucks’ Q3 earnings call and the unveiling of its semi-marked 15th Avenue Coffee shop concept, my phones were ringing off of their proverbial hooks with clients, institutional investors and reporters all trying to get some insight into what was happening with the business and its position relative to the specialty coffee industry. [...]

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First video of 15th Avenue Coffee and Tea released

July 23rd, 2009 · 1 Comment · Coffee Shop News, Retail Coffee Industry, starbucks

The Seattle Times today released video of the interior of Starbucks’ new 15th Avenue Coffee & Tea concept and what’s most impressive about the design is that it, essentially, copies most other independent coffee shops started in the past 3 years. Take a look at it for yourself: Note the “we ran out of cash” [...]

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15th Avenue Coffee and Tea Starbucks New Concept Store

July 16th, 2009 · 19 Comments · Coffee Shop News, Retail Coffee Industry, starbucks

Remember experimenting with alcohol and changing your name? Well, it must be Starbucks’ freshman year at college because they will be launching a new “neighborhood” concept store next week under the name “15th Avenue Coffee & Tea” that adds beer and win to the menu. As always, I had a few thoughts on the subject, [...]

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