coffee business strategies

andrew hetzel on better coffee, better business

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In bad times, people hold onto little luxuries

October 20th, 2008 · No Comments · Retail Coffee Industry

This Associated Press article, redistributed in papers like the Sun Times, describes the psychology behind the “lipstick factor,” or how affordable luxuries (like coffee) can be largely immune to wide scale economic downturn. CHICAGO (AP) _ Since Marty O’Rourke lost his job making furniture late last year, the 39-year-old gave up driving to save money. [...]

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