coffee business strategies

andrew hetzel on better coffee, better business

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Andrew’s 2009 Year in Review Part 1

February 16th, 2010 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, Venting Steam, economy, world barista championship

A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund? This is my second annual year in review, started in 2008 and inspired by [...]

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Coffee Branding Presentation from 2009 SCAA Atlanta

April 26th, 2009 · 1 Comment · Events, Retail Coffee Industry, Tips

Branding for B2B Coffee View more presentations from Andrew Hetzel. I’ve uploaded my coffee branding presentation (above) from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin [...]

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WBC on CNN en Español and CNN International

April 26th, 2009 · 1 Comment · Events, world barista championship

Embedded video from CNN Video The great video piece above aired on CNN en Español and CNN International in the past few days. The audio is in English. Little different perspective than the CNN.com piece shown before, but very well done.

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World Barista Championship on CNN.com

April 20th, 2009 · 1 Comment · Events, Retail Coffee Industry, world barista championship

See a summary of this week’s action and finale from the World Barista Championship at CNN.com. Be sure to look for WBC personalities like Scott Conary and someone else that you might recognize. Embedded video from CNN Video

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Gwilym Davies crowned 2009 World Barista Champion in Atlanta

April 20th, 2009 · No Comments · Events, world barista championship

ATLANTA (April 20, 2009) – Gwilym Davies of the United Kingdom has won the 2009 World Barista Championship in Atlanta, Georgia, U.S.A. National barista champions from 51 countries converged in Atlanta to compete for the ranking of world’s top coffee maker in front of a live and online audience of thousands of viewers from around [...]

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