coffee business strategies

OK, so it’s Specialty Coffee Association of America, not the Specialty Coffee Growers Association, but otherwise, the article is spot on. I even like the subtitle:
The National Barista Championship beginning Friday will showcase some highly sophisticated coffee preparation — and for three local competitors, the experience is as rich and savory as a perfect [...]

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I had a good interview with the New Paper from Singapore earlier this week, which resulted in the following article surrounding the Asia Barista Championship. Although missing the technical points of our discussion completely (sour coffee and chalky milk comments were blended), he does a nice job of capturing the spirit of competition.
WE live [...]

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Calling all experienced baristas and barista trainers!
We need 6 station instructors for the Saturday, May 3 “Intro to Espresso” lab that will be held in Minneapolis at the SCAA conference from 8:00 AM to 12:30. Volunteers receive credit to offset the cost of conference attendance fees. If interested, please contact me (Andrew Hetzel) by email [...]

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SINGAPORE February 19, 2008 – Most of Asia’s best baristas will be arriving in the Merlion City on the 21st of April for their preparation to compete for the 1st Asia Barista Champion title.
Besides winning the title, the 1st Asia Barista Champion will also get for him/herself a grand trophy, SGD 3000.00 and also [...]

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San Dimas, California (Market Wire) February 19, 2008 – Coffee Klatch Roasting’s two retail coffee shops in San Dimas and Rancho Cucamonga will offer free coffee to customers on Tuesday, February 26th from 5:30 PM until 8:30 PM PST in celebration of Starbucks’ planned 3-hour closure for espresso training.
Described by Starbucks CEO Howard [...]

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