coffee business strategies

I noticed a strange article about a coffee drive-thru business in the Kitsap Sun (wherever that is), which told a harrowing tale of innocent female baristas being harassed by customers. Straightforward enough, until you learn that the business is called Espresso Gone Wild, a name fashioned after the popular Girls Gone Wild series of [...]

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So what are you really selling here? It’s clearly a gimmick and probably a short-lived one, but I have no problem with it:

Some coffee stands get steamier

From the article:
Cow Girls Espresso
Natté Latté

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