coffee business strategies

andrew hetzel on better coffee, better business

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Coffee is art, a performance

April 25th, 2008 · No Comments · Events, Retail Coffee Industry

I had a good interview with the New Paper from Singapore earlier this week, which resulted in the following article surrounding the Asia Barista Championship. Although missing the technical points of our discussion completely (sour coffee and chalky milk comments were blended), he does a nice job of capturing the spirit of competition.
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