coffee business strategies

andrew hetzel on better coffee, better business

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Long live the company newsletter

May 30th, 2010 · No Comments · Coffee Roasting, Retail Coffee Industry, Tips

It’s been 6 months or so since issuing my last company newsletter, so it has come time to admit that such a method of communication is no longer practical for my small business and discontinue the practice. What with all of my updates here on my blog, to Twitter and more frequently Facebook, there is [...]

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Andrew Hetzel of Cafemakers to Present at Inaugural Gulf Coffee Conference

September 27th, 2009 · No Comments · Events

أندروا هيتزيل من مؤسسة Cafemakers يحضر مؤتمر الخليج الافتتاحي للقهوة. DUBAI, UAE–(Marketwire – September 27, 2009) – Andrew Hetzel of coffee industry consulting firm Cafemakers has joined a distinguished group of experts who will present at the Specialty Coffee and Tea Convention this November in Dubai. “I am very enthusiastic about the future of specialty [...]

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Media picks up SCAE Hawaii tour announcement

September 14th, 2009 · No Comments · Hawaii coffee

I was delighted to see Friday and this morning that both the Pacific Business News and Honolulu Star Bulletin have picked up on my late-Thursday press for the upcoming SCAE tour that I organized for Hawaii. PBN even went so far as to make it one of their top business stories for Friday. From Thursday: [...]

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SCAE Seeks sponsors for 2009 Hawaii origin tour

September 10th, 2009 · No Comments · Events, Hawaii coffee

We are pleased to announce that the Speciality Coffee Association of Europe’s annual origin tour is coming to the Island of Hawaii for the first time ever this October 26-31st, organized and led by Andrew Hetzel of Cafemakers (Kamuela) and author of The Hawaii Coffee Book, Dr. Shawn Steiman of Coffea Consulting (Honolulu). Approximately 20 [...]

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Coffee fix: operators looking to reinvigorate brand loyalty

September 1st, 2009 · 1 Comment · Retail Coffee Industry, economy, starbucks

A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market. I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost [...]

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