coffee business strategies

It’s been 6 months or so since issuing my last company newsletter, so it has come time to admit that such a method of communication is no longer practical for my small business and discontinue the practice. What with all of my updates here on my blog, to Twitter and more frequently Facebook, there is [...]

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أندروا هيتزيل من مؤسسة Cafemakers يحضر مؤتمر الخليج الافتتاحي للقهوة. DUBAI, UAE–(Marketwire – September 27, 2009) – Andrew Hetzel of coffee industry consulting firm Cafemakers has joined a distinguished group of experts who will present at the Specialty Coffee and Tea Convention this November in Dubai. “I am very enthusiastic about the future of specialty [...]

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I was delighted to see Friday and this morning that both the Pacific Business News and Honolulu Star Bulletin have picked up on my late-Thursday press for the upcoming SCAE tour that I organized for Hawaii. PBN even went so far as to make it one of their top business stories for Friday. From Thursday: [...]

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We are pleased to announce that the Speciality Coffee Association of Europe’s annual origin tour is coming to the Island of Hawaii for the first time ever this October 26-31st, organized and led by Andrew Hetzel of Cafemakers (Kamuela) and author of The Hawaii Coffee Book, Dr. Shawn Steiman of Coffea Consulting (Honolulu). Approximately 20 [...]

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A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market. I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost [...]

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