coffee business strategies

CSP Magazine published a summary of their annual Convenience Retailing University session, this year held in San Antonio, Texas on February 12-13. I am honored to see my session “C-Store Coffee Success” get coverage in the wrap-up beside Steve Wozniak, co-founder of Apple Computer and Stephen Covey, motivational speaker and co-founder of FranklinCovey. [...]

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Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee:
NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups.
Coffee industry watchers say as coffee [...]

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That’s me: Andrew Hetzel
I love coffee… really love coffee. So much, that I’ve made it a big part of my life. You can read all about my professional accomplishments in the business and the sort of work that I do though my business by visiting our Cafemakers website. However, if you want [...]

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Kamuela, HI (MARKETWIRE) January 28, 2007 – Andrew Hetzel of coffee consultancy Cafemakers has become the first Hawaii resident to be certified as a coffee Cupping Judge by the Specialty Coffee Association of America.
In a 5-day series of exams held this January in Waterbury, Vermont, Mr. Hetzel successfully completed 21 sensory skill and coffee knowledge [...]

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