It seems that in todays demand-driven, consumer-informed market, one word seems to embody a strategy that can pay off big for coffee shops, cafes, and even wholesale roasters—Mass-customization. This word, the arch nemisis of standardization, is basically synonymous with words like unique and creative and can fall into line with catch phrases like “the road [...]
Niche Marketing
October 17th, 2005 · 5 Comments · Start a Coffee Shop
Tags: barista·cafes·catch_phrases·coffee·coffee_shops·espresso