coffee business strategies

andrew hetzel on better coffee, better business

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Coffee trend scores 11 on scale of 1 to 10

July 27th, 2009 · No Comments · Start a Coffee Shop

In Specialty Coffee Retailer Magazine’s Ten Trends for 2010 this August, my comments on overseas expansion of the specialty coffee industry have ranked an impressive E-L-E-V-E-N. Rock on! “The majority of our company’s work has come from Asia, the Middle East and Eastern Europe in the past 2 years,” says coffee industry consultant Andrew Hetzel [...]

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China Barista School loves our logo – long time.

November 29th, 2008 · No Comments · Aloha Barista School, Venting Steam, Weird but True

…so much so, in fact that they decided to steal it for themselves! Now I’ve done business in China before and this sort of designer knockoff approach to business is far from unusual in the country; however, the typical Chinese intellectual property thief is more discriminating. For example, why would the Big Island of Hawaii [...]

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