A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund?
This is my second annual year in review, started in 2008 and inspired [...]
Andrew’s 2009 Year in Review Part 1
February 16th, 2010 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, Venting Steam, economy, world barista championship
Tags: Allen Leibowitz·Atlanta·barista·bucharest·coffee·espresso·global economic meltdown·Gwilym Davies·internal revenue service·Java City·marie franklin·Obama·portland·portland roasting·President Obama·roasting·romania·sacramento·scaa·Shawn Hamilton·specialty coffee association·usbc·world barista championship·year in review·zingermans
SCAE Seeks sponsors for 2009 Hawaii origin tour
September 10th, 2009 · No Comments · Events, Hawaii coffee
We are pleased to announce that the Speciality Coffee Association of Europe’s annual origin tour is coming to the Island of Hawaii for the first time ever this October 26-31st, organized and led by Andrew Hetzel of Cafemakers (Kamuela) and author of The Hawaii Coffee Book, Dr. Shawn Steiman of Coffea Consulting (Honolulu). Approximately [...]
Tags: Andrew Hetzel·cafemakers·coffee·hawaii·Hawaii coffee·SCAE·shawn steiman
Coffee fix: operators looking to reinvigorate brand loyalty
September 1st, 2009 · 1 Comment · Retail Coffee Industry, economy, starbucks
A short article in the September Restaurants & Institutions Magazine discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market.
I weigh-in specifically on the approach taken by Dunkin’ and McDonald’s to capitalize on the cost conscious [...]
Tags: Andrew Hetzel·cafemakers·caribou coffee·coffee·corner bakery cafe·dunkin donuts·mccafe·mcdonalds·restaurants institutions·starbucks
Andrew Hetzel featured in James Beard Foundation newsletter
July 28th, 2009 · No Comments · Retail Coffee Industry, Tips
Hooray! The August / September James Beard Foundation member newsletter is here!
That’s right, the current JBF Notes includes my profile, quotes and a picture in the article titled “Will Work for Food,” which is at this very moment on its way to the mailboxes of the world’s culinary elite. Even for someone who is [...]
Tags: Andrew Hetzel·coffee·food·james beard foundation·jbf notes
Coffee Branding Presentation from 2009 SCAA Atlanta
April 26th, 2009 · 1 Comment · Events, Retail Coffee Industry, Tips
Branding for B2B Coffee
View more presentations from Andrew Hetzel.
I’ve uploaded my coffee branding presentation (above) from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of [...]
Tags: Andrew Hetzel·Atlanta·branding·brands·cafemakers·chaico·coffee·jonathon markham·lisa braithwaite·marie franklin·portland roasting·presentation·scaa·specialty coffee association of america



























