coffee business strategies

andrew hetzel on better coffee, better business

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Market Spotlight: Lighter roasts enticing coffee lovers

April 29th, 2008 · 1 Comment · Coffee Shop News, Retail Coffee Industry

Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee:
NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups.
Coffee industry watchers say as coffee [...]

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Brew Ha Ha! Serious Coffee Menu to Create Serious Dilemma for Coffee Drinkers

December 11th, 2007 · 1 Comment · Coffee Shop News, Retail Coffee Industry

Brew Ha Ha! gets serious with the addition of seven serious coffee beverages at its store in Center City, Philadelphia.
Brew Ha Ha!’s menu additions include traditionally-prepared small but intense specialty coffee beverages, original Brew Ha Ha! signature creations, and a selection of premium French pressed single origin coffees. A new coffee tasting flight pairs [...]

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