coffee business strategies

andrew hetzel on better coffee, better business

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The great barista battle is brewing

May 1st, 2008 · No Comments · Events, Retail Coffee Industry

OK, so it’s Specialty Coffee Association of America, not the Specialty Coffee Growers Association, but otherwise, the article is spot on. I even like the subtitle:
The National Barista Championship beginning Friday will showcase some highly sophisticated coffee preparation — and for three local competitors, the experience is as rich and savory as a perfect [...]

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