coffee business strategies

andrew hetzel on better coffee, better business

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Coffee Klatch Roasting celebrates Starbucks store closures with free coffee for everyone

February 18th, 2008 · No Comments · Coffee Shop News, Events, Retail Coffee Industry

San Dimas, California (Market Wire) February 19, 2008 – Coffee Klatch Roasting’s two retail coffee shops in San Dimas and Rancho Cucamonga will offer free coffee to customers on Tuesday, February 26th from 5:30 PM until 8:30 PM PST in celebration of Starbucks’ planned 3-hour closure for espresso training.
Described by Starbucks CEO Howard [...]

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Thomas Keller serves Geisha at French Laundry

October 30th, 2007 · 2 Comments · Coffee Shop News, Retail Coffee Industry

Um, the plant (to avoid any confusion and ensuing outrage).
I was actually drinking a cup of Esmeralda Especial from the same lot at the time that this release came in, it hadn’t even occurred that I should send out a press release. He’s good…
CHEF THOMAS KELLER’S THE FRENCH LAUNDRY AND PER SE [...]

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Brazil Sees Its Best Average Cup of Excellence® Auction Price

January 18th, 2007 · No Comments · Retail Coffee Industry

MISSOULA, MT (January 17, 2007) – After eight years of conducting the Cup of Excellence program the Brazil winning farmers saw their average price per pound rise up to over $5.00lb. Yesterday’s online auction took many by surprise as all 28 coffees had bids within the first 25 minutes, and a record number of bids [...]

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