Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee:
NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups.
Coffee industry watchers say as coffee [...]
Market Spotlight: Lighter roasts enticing coffee lovers
April 29th, 2008 · 1 Comment · Coffee Shop News, Retail Coffee Industry
Tags: cafemakers·coffee·coffee_drinkers·coffee_industry·consultant_firm·consumer_trend·hetzel·specialty_coffee·taster