coffee business strategies

andrew hetzel on better coffee, better business

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2011 Kaapi Royale Coffee India Origin Tour Unveiled

August 5th, 2010 · No Comments · Events

Bangalore (August 6, 2010) – Kaapi Royale Coffee announces the January 2011 return of our annual origin tour to India’s exotic coffee growing regions for coffee professionals, this year adding Coorg to an expanded 5-day itinerary. The event begins on Tuesday, January 11th in Bangalore with a welcome reception at the Bangalore Club, a grand [...]

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SCAE Visit to Hawaii

November 2nd, 2009 · 1 Comment · Events, Hawaii coffee

From October 26 – October 30, 2009 I was honored to be the Hawaii Island coffee tour guide for a group of coffee professionals representing the Speciality Coffee Association of Europe, who visited Hawaii as their annual origin tour destination. For one week, the group of roasters and writers visited a variety of coffee businesses [...]

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Contest Offers India Origin Tour at 2009 SCAA Atlanta Exposition

February 18th, 2009 · 1 Comment · Events

Atlanta, GA (February 19, 2009) – Kaapi Royale will host a tasting event and hospitality suite for coffee industry professionals attending the 2009 Specialty Coffee Association of America exposition in Atlanta, Georgia. On Friday, April 17 from 9:00 AM to 5:00 PM, coffee cuppers are invited to take the Kaapi Royale Challenge, a test of [...]

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Kona Coffee Needs a Quality Grading System

January 31st, 2009 · 2 Comments · Hawaii coffee

On Friday afternoon, I had the opportunity to give a short presentation to a small group of farmers at the annual Kona Coffee Farmers Association expo. I used the short speaking time (30 minutes) to make an appeal for something badly needed in Kona, a method of objectively grading the quality of coffee in our [...]

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2008 in Review: Oh! The Places I’ve Been! (2 of 2)

December 31st, 2008 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, world barista championship

Continuing the year-end summary of my business and travels from this year, we look at the second half of 2008. Considering the increase in business activity from June through December, I conjecture that the economic slowdown has had little or no effect on the specialty coffee business, or at least not mine (or not yet, [...]

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